31 Mar '14, 8am

Galeries Lafayette encourages in-store wandering with audio tour

Galeries Lafayette encourages in-store wandering with audio tour

Exterior of Galeries Lafayette Parisian department store Galeries Lafayette is offering its consumers an enhanced browsing experience with an audio tour created by poet and artist Megan Rooney. Ms. Rooney wrote a script that presents the store as a place to wander, crafting a story about a woman climbing a mountain. Through this listening experience, Galeries Lafayette is positioning itself as not just a store, but as a destination for contemplation. “Megan Rooney elevates Galeries Lafayette by weaving the store into her poetry,” said Chris Ramey, president of Affluent Insights , Miami, FL. ”She becomes an apostle for the brand. “Wandering manifests revenue,” he said. “This is particularly the case when the store is an architectural gem.” Mr. Ramey is not affiliated with Galeries Lafayette but agreed to comment as an industry expert. Galeries Lafayette did not respond by p...

Full article: http://www.luxurydaily.com/galeries-lafayette-encourages-...

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