31 Mar '14, 6am

Pepsi Bezel Comeback: Rolex GMT Master II 2014: Visually, nothing characterizes the GMT Master aesthetic more

Pepsi Bezel Comeback: Rolex GMT Master II 2014: Visually, nothing characterizes the GMT Master aesthetic more

At BaselWorld 2014, Rolex finally brings back the red and blue bezel beloved of GMT Master collectors everywhere in the world. Since the creation of the new GMT Master II in 2005, when the watch was updated for the 21st century, the watch-loving public has been waiting for the return of the red and blue bezel. Visually, nothing characterizes the GMT Master aesthetic more than this so-called “pepsi’ color for the bezel. Why has Rolex taken nearly 10 years to make this color happen? Well, from its fortress within BaselWorld, the mighty Swiss watchmaker explains at length in a document titled How Rolex Achieved the Impossible how it took much more than 10 years…

Full article: http://www.luxury-insider.com/luxury-news/2014/03/pepsi-b...

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