28 Mar '14, 7pm

Celebrated Martini Racing Returns to Formula 1 With Williams Grand Prix

The famous Italian vermouth brand has a long and proud history of supporting motor racing, with its iconic red, navy and blue stripes adorning everything from Lancia rally cars and Porsche endurance racers to offshore racing powerboats and F1. It first sponsored the now-defunct Brabham team that was run by billionaire racing guru Bernie Ecclestone before moving to Lotus and eventually to Ferrari a few years ago. But after a few years of hiatus, it's back on the grid with the Williams Grand Prix team. "The decision to partner with Williams was a natural one for us as it provides an unparalleled opportunity for the Martini brand to connect with consumers through one of their lifestyle passions, Formula One racing," says Andy Gibson, Chief Marketing Officer for Martini's parent company Bacardi. "Martini will give consumers a taste of life in the fast lane, bringing a renewed ...

Full article: http://www.justluxe.com/lifestyle/dining/feature-1954192.php

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