31 Jan '14, 10am

#luxury Saks parent company Hudson’s Bay centralizes digital marketing

The new HBC Digital group, headed by Michael Burgess, will consist of experts who will create the ecommerce and marketing strategy for the group, applying best practices and sharing knowledge across the brands. Each of the retail chains under the HBC umbrella, including department store chain Saks Fifth Avenue, will benefit from shared knowledge, since the approach raises the ROI on digital marketing spend.

Full article: http://www.luxurydaily.com/saks-parent-company-hudson%E2%...

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