30 Jan '14, 9am

Swarovski supports fashion designers to show dedication to craft

Swarovski supports fashion designers to show dedication to craft

Brandon Sun's crystal sketch for Swarovski Collective Precision cut-crystal maker Swarovski has hand-picked a number of fashion designers to show at Mercedes-Benz Fashion Week in New York as part of its Swarovski Collective. In addition to providing financial support to the designers, the brand will give them crystals to use in their designs. Swarovski is able to showcase its own creativity through this project, as well as show its good citizenship within the fashion industry. “Swarovski has perfectly positioned itself in the heart of fashion,” said Rony Zeidan, president and creative director of RO New York . ”When Nadja Swarovski began piloting the program, she forever changed the perception of Swarovski away from crystal figurines, to it being a key player in fashion. “The formula is clear,” he said. “Swarovski has always supplied designers with the very best quality an...

Full article: http://www.luxurydaily.com/swarovski-supports-fashion-des...

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