21 Jan '14, 7am

Top 3 challenges of personalization in mobile marketing: In 2014, consumers will continue to see personalizati...

Neil Parker is vice president of product marketing at Vision Critical By Neil Parker Already a huge topic in 2013, mobile marketing still has a lot of room to grow. In an infographic we recently released about the different Black Friday shopper types, it was revealed that mobile’s popularity as an online shopping platform still lags compared to the use of desktops or laptops. As smartphones become ubiquitous, mobile will become an even more important online shopping platform than it is currently touted to be. In 2014, consumers will continue to see personalization in mobile as marketers invest in branded applications and geo-fencing, which is a technology that allows marketers to push notifications to devices when the user is within a predefined geographical location. Location-based technologies have made it possible to alert consumers with targeted promotions and messages...

Full article: http://www.luxurydaily.com/top-3-challenges-of-personaliz...

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