31 Dec '13, 10am

Chanel is 2013 Luxury Marketer of the Year

Chanel is 2013 Luxury Marketer of the Year

“Chanel proved itself the master of the narrative in 2013,” said Mickey Alam Khan, editor in chief of Luxury Daily, New York. “Each piece of communication and marketing was another link in the grand construct of the Chanel story. A luxury brand’s key achievement is to stir longing and emotion for craftsmanship and high quality, and Chanel elevated the standard with marketing whose finesse was unmatched and much admired.”

Full article: http://www.luxurydaily.com/chanel-is-2013-luxury-marketer...

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