31 Dec '13, 9am

Hermès rethinks winter catalogs with narrative video

Hermès rethinks winter catalogs with narrative video

Hermès catalog video still Family-owned leather goods maker Hermès is simulating the anticipation of waiting for a package by creating a narrative for its winter 2013 catalog. Hermès enthusiasts can follow the story through a link on the brand’s Facebook page where a video on the landing page shares a story with a catalog. As the role of traditional print mailers continues to change, brands should look to reinvent how consumers interact with a season’s catalog. “This strategy was a great example of taking static content and using digital strategies combined with storytelling to bring it to life,” said Dalia Strum, professor at the Fashion Institute of Technology and founder of Dalia Inc. , New York. “The opportunity was heightened as they repurposed the content and extended its lifetime value as well as viewership reach,” she said. “By leveraging the storytelling aspect, H...

Full article: http://www.luxurydaily.com/hermes-rethinks-winter-catalog...

Tweets

Changing the global food narrative

Changing the global food narrative

theecologist.org 01 Jan '14, 11am

People often confuse growing more crops with making more food available to the world. They're not the same thing. There's ...

New IP: Video ADC from Himax Media Solution #semIP

New IP: Video ADC from Himax Media Solution #semIP

design-reuse.com 30 Dec '13, 10am

The video ADC is an 8-bit, 210MHz analog IP which is suitable for analog R/G/B or Y/Pb/Pr signal input from PC or consumer...

Protect your home and stay warm for winter with these fun gadgets! #wintertips #keepwarm

Protect your home and stay warm for winter with...

mnn.com 30 Dec '13, 10pm

Everyone knows it makes planetary and fiscal sense to batten down the hatches in cold weather, but who says winterizing yo...

@Gabe_Ochoa @mcdanyel Oh we sure do. We have a ...

namecheap.com 31 Dec '13, 9pm

Winter Hosting Sale Coupon Code WINTERSALE Use coupon while checking out & enjoy the savings! Sale ends Feb 28th , 11:59 P...

How Video Can Personalize The Social Selling Cycle

How Video Can Personalize The Social Selling Cycle

reelseo.com 30 Dec '13, 7pm

While selling used to be a one-size-fits-all deal where the company called the shots and the stages of the funnel, now pot...

Provide a Winter Feast for Wildlife in Your Yard:

nwf.org 05 Jan '14, 3pm

Nine native coneflower species grow from across the eastern and central Lower 48 to the Rocky Mountain states. The plants ...

Winter Comiket C85 Cosplay

Winter Comiket C85 Cosplay

gordonator.com 01 Jan '14, 3am

Posted on 1 January 2014 by sergeant gordon My favourite photo from the event. And remember, Chuunibyou season 2 starts ne...