30 Dec '13, 9am

Top 10 luxury brand videos of the year

The Bag Bugs, which are peculiar monster-like creatures, lend themselves well to this film, which plays off of their personalities to show them endearingly and present them as both an amusement and a fashionable accessory. The film differs from most other luxury film in that it focuses on quirk rather than quality and craftsmanship, which is an appropriate strategy to target an entry level audience who might be able to afford a Bag Bug because of its lower price point than a Fendi handbag.

Full article: http://www.luxurydaily.com/top-10-luxury-brand-videos-of-...

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