30 Dec '13, 8am

Burberry sends mobile readers to different landing pages to achieve multiple goals

Burberry sends mobile readers to different landing pages to achieve multiple goals

While both ads contain a similar theme, Burberry’s ads direct users to different landing pages on the click-through, one to the brand’s Web site, and the other to the gift guide page on the site. Each of these landing pages gives consumers a unique message from the brand, which each have their place.

Full article: http://www.luxurydaily.com/burberry-sends-readers-to-diff...

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