30 Dec '13, 9am

Top 10 luxury branding efforts of Q4

The French conglomerate teamed up with Parsons the New School for Design and the Chinese-American Planning Council to design a program to teach recently immigrated Chinese Americans luxury retail skills, which includes an internship at a LVMH brand store. Through this program, LVMH will be able to connect with Chinese tourists in their native language and deliver enhanced customer service.

Full article: http://www.luxurydaily.com/top-10-luxury-branding-efforts...

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