30 Dec '13, 7am

With the rise in mobile-first and mobile-only consumers, what happens to the second screen?

Jeremy Ozen is cofounder of Vistar Media By Jeremy Ozen Watch any live broadcast – a sporting event, American Idol, Miss America – and you will notice something: the incorporation of mobile interaction via social media channels. Even pre-recorded television has gotten in on the act. Viewers are encouraged to use Twitter to vote for their favorites, or Shazam commercials for supplemental information. Screen savour So powerful is the allure of the second screen that Twitter’s IPO preparations even focused on the platform being the “social soundtrack to TV.” At this point, the second screen has become so ubiquitous that I hardly know anyone who does not have a device in hand while watching television. Personally, I am hardly home in front of the TV these days. I am not complaining – my schedule is familiar to anyone who has ever helped found a startup – but between time spent...

Full article: http://www.luxurydaily.com/with-the-rise-in-mobile-first-...

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