29 Nov '11, 2pm

Luxury Real Estate Marketing: Brand In Alignment with Beauty: Here is a quick personal branding quiz: What is m...

Luxury Real Estate Marketing: Brand In Alignment with Beauty: Here is a quick personal branding quiz: What is m...

Here is a quick personal branding quiz: What is most important when crafting your persional brand? Self expression Designing to meet the aethetic expectatons of your target market Capturing attention with the WOW factor! Standing out from your competition All of the above If you answered (5), all of the above, you are correct. Creating a personal brand is truly a balancing act! Capturing attention and standing out from your competition are both very important when crafting your personal brand as a luxury real estate marketing professional. However, the two most treacherous traps that luxury real estate marketing professionals fall into when attempting to brand themselves are these: Factoring out the aesthetic expectations of their target market thinking that self expression is all that is needed Factoring out their personality, values and personal aesthetic preferences to ...

Full article: http://www.dupontregistry.com/homes/blog/post/2011/11/29/...

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