30 Nov '13, 4pm

Listen Up, Swizz Beatz & Noel Lee @THEREALSWIZZZ @HeadMonster @HauteLivingMag

Listen Up, Swizz Beatz & Noel Lee @THEREALSWIZZZ @HeadMonster @HauteLivingMag

In collaborations with brands like Reebok and Aston Martin, Swizz has parlayed that knowledge of the zeitgeist into the role of a serious businessman. “I began working with Monster when they reached out to me to help the company graduate to the next level,” Swizz said. “They already had some experience working in the world of entertainment with Dr Dre and Jimmy Iovine. When that partnership ended, Noel wanted to stay in that space, so he called me and we went over different ways that the partnership could make sense. We found a couple of ways, and not only is it a collaboration, it’s a true partnership, and I’m the first co-owner in Monster.” As the relationship between these two extraordinary men grows, so too does the company. Thirty-four years after Lee spent $50,000 of his own money to demonstrate his cables at the Consumer Electronics Show, Monster is set to return in...

Full article: http://hauteliving.com/2013/11/cover-story-listen-swizz-b...

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