31 Oct '11, 7am

Luxury cars and private jets move over to make way for the mini submarine

Luxury cars and private jets move over to make way for the mini submarine

Erik Hasselman, sales and marketing manager of the Netherlands-based aqua-products maker U-Boat Worx, isn't disappointed about selling only eight submersibles so far - they started off more than five years ago. After all, the product isn't designed to sell fast. "It is a class product," he says, emphasising that it is not just the money, but it is also the "bent of mind" that matters. "We are here for the long haul." Hasselman was talking about some "luxury toys" his company launched around 2006. U-Boat Worx is one of the only three companies in the world that make submersibles, or mini submarines; the others, he says, are Triton and Seamagine, both American companies. U-Boat has sold its submersibles in West Asia, Greece, Russia and Japan. Hot Pursuit for Indian HNIs Now, U-Boat is targeting South Asia, especially India, where it finds the quickly expanding breed of young...

Full article: http://luxpresso.com/news-indulge/minisubmarines-the-late...

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