05 Aug '13, 7am

Cartier installation at Selfridges to feature their most iconic creations and a short film

Cartier installation at Selfridges to feature their most iconic creations and a short film

Every brand is ever in the attempt to impress their customers with the best marketing gimmick possible. We’ve seen some the likes of Louis Vuitton give their store windows an interesting dressing , others, like Christian Louboutin and Louis Vuitton & Yayoi Kusama grace London’s most iconic department store – Selfridges with their unique installations. At a similar attempt, Cartier too takes to marketing its brand’s rich history and iconic creations in the form of an elaborate installation at the Concept Store at Selfridges. Featuring from August 6 to August 29, 2013 at Selfridges London would be hosting a Cartier cinema, which would be projected through a screen encased within the legendary Cartier red box. The short film ‘L’Odyssée de Cartier’ would take one through the brand’s history, from when it was established through its journey, also narrating the story of how the ...

Full article: http://luxurylaunches.com/travel/cartier-installation-at-...

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