24 Jun '13, 10am

#luxury Saks’ rebranding efforts offer fashion inspiration for consumers

#luxury Saks’ rebranding efforts offer fashion inspiration for consumers

Saks' LOOK campaign Retail chain Saks Fifth Avenue is rebranding itself as a place of fashion inspiration and not just a place to shop with a new forward-looking multichannel campaign. Saks’ new “LOOK” initiative is being incorporated into all aspects of the store such as the catalog, Web site, shopping bags, in-store events and visual displays. Revamping strategy is imperative for a store brand to compete in the retail industry and keep its customers coming back. “LOOK is incredible versatile,” said Terron Schafer, executive vice president and chief creative officer at Saks , New York. “It is both a noun and a verb, and it will be a platform for all of our fall initiatives. “There will be a pervasive sense of discovery, giving customers the opportunity to fall in love with something they didn’t even know they wanted,” he said. “The LOOK campaign makes it clear that Saks i...

Full article: http://www.luxurydaily.com/saks-rebrands-as-a-place-of-in...

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