23 Jun '13, 2am

Sunday Magazine: India's gurus of bespoke #fashion #luxury

Sunday Magazine: India's gurus of bespoke #fashion #luxury

Gunjan Gupta is a leading product and décor designer. She is behind ‘Wrap’, India’s first contemporary luxury and lifestyle brand established on social and environmentally sustainable principles. A winner of the EDIDA (ELLE Décor International Design Awards), Sotheby’s London, recently exhibited her work. She says that she has seen the real jump for demand in bespoke in the last two or three years, but feels many in her industry misuse the word bespoke. Says Gunjan, “Bespoke or customised is often misunderstood and misrepresented in India as a minor tweak in finish or size. A real bespoke product is original, innovated and tailored to an individual’s taste and requirements.” Gunjan herself says that in her work it is a word she does not use so often. True bespoke is exclusive. One of her most memorable pieces of bespoke she has designed was large scale reception tables in ...

Full article: http://newindianexpress.com/magazine/Indias-gurus-of-besp...

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