29 Aug '11, 5pm

Santa Monica hotel offers a Fred Segal lending library

Santa Monica hotel offers a Fred Segal lending library

Hotels regularly allow guests to borrow umbrellas and even DVDs, but one California hotel has taken it one step further with the launch of an ‘accessories library.’ The Loews Santa Monica Beach Hotel has announced a partnership with Fred Segal that allows guests to check out ultra-hip accessories for the duration of their stay. The ‘Fred Segal Lending Library’ offers a collection of on-loan jewelry , purses, sunglasses and other accessories. “When merchandising the library, I thought of items I forgot to pack in the past and wished I had the opportunity to borrow from a hotel,” said Kirsten Segal, who chose the items for the hotel. “I focused on accessories because I felt guests would forget to bring those little details or would be more inclined to borrow something fun for the weekend that they didn’t already own.” There are around 50 accessories on offer for women, men, ...

Full article: http://www.luxuo.com/hotel/loews-santa-monica-beach-hotel...

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