16 May '13, 9am

What are #luxury marketers missing on #mobile Web? via @LuxuryDaily Bravo @LANVINofficial for eLanvin @GUCCI

What are #luxury marketers missing on #mobile Web? via @LuxuryDaily Bravo @LANVINofficial for eLanvin @GUCCI

Some luxury marketers are acknowledging the changing habits of their target audience by creating responsive, mobile sites, but optimization is no longer enough to excite and engage consumers. Luxury brands and retailers risk leaving smartphone users dissatisfied if they overlook some of the must-haves for a mobile Web strategy.

Full article: http://www.luxurydaily.com/what-are-luxury-marketers-miss...

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