08 May '13, 6am

8 P’s of #luxury brand marketing

Rohit Arora is strategic planning director at Bates Pan Gulf (BPG Group) By Rohit Arora Luxury brands have always been a fascinating sector and luxury brand marketing one of the most complicated disciplines. Packaged as the 8 P’s of luxury brand marketing, this article attempts to bring together the elements and interplay between the principles that are employed in the luxury brand marketing mix. However, one needs to acknowledge that the degree of significance of these elements may vary from brand-to-brand and market-to-market. 1. Performance Performance refers to the delivery of superior experience of a luxury brand at two levels – first, at a product level and, second, at an experiential level. At a product level, fundamentally it must satisfy the functional and utilitarian characteristic as well as deliver on its practical physical attributes – a recipe of quality or d...

Full article: http://www.luxurydaily.com/8-p%e2%80%99s-of-luxury-brand-...

Tweets

The #Luxury Brand's Guide To #Marketing On #Instagram #socialmedia #branding

The #Luxury Brand's Guide To #Marketing On #Ins...

luxurybranded.com 17 May '13, 11pm

While you want to curate your Instagram like an art gallery, you have to embrace the real-time, real-life aspect of Instag...

#brand The 2014 Rolex Awards for Enterprise Ope...

popsop.com 09 May '13, 3am

The luxury watch brand Rolex is inviting young visionaries from across the globe to apply for the 2014 Rolex Awards for En...

Do I Really Get Online Marketing? - Promotion W...

promotionworld.com 07 May '13, 11am

Contact Us | Sitemap | Corporate | Advertise | Privacy policy | User Agreement

@LuxuryDaily... that's our @cohenjason! #branding #luxury #fashion #jewelry #spirits #hospitality

@LuxuryDaily... that's our @cohenjason! #brandi...

luxurydaily.com 13 May '13, 9am

The fashion house known for its apparel, accessories and beauty lines is expanding to new categories with its first in-hou...

Whisky Brand Creates Interactive Storm

Whisky Brand Creates Interactive Storm

luxuo.com 07 May '13, 6pm

Because London isn’t wet and rainy enough, a Scottish whisky company has created what they’re calling an interactive weath...

Can Social Media be Your Primary Marketing Stra...

searchenginejournal.com 08 May '13, 3pm

It is no secret that social media is turning into quite the process. It’s becoming more and more important, so many differ...

Daily Search Forum Recap: May 8, 2013

seroundtable.com 08 May '13, 8pm

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other se...

'UK Luxury Market Set to Double Over the Next 5 Years, Says Study' - via @BoF #business #luxury

'UK Luxury Market Set to Double Over the Next 5...

businessoffashion.com 08 May '13, 7am

LONDON, United Kingdom — A study of the UK luxury sector expects the industry to nearly double in size over the next five ...

Master P: Louis Vuitton Birthday Cake

greenhitz.com 10 May '13, 10pm

Search Advanced Search section: This topic This forum Forums Members Help Files Upload Pages DJ Store HOMEPAGE COMMUNITY M...

7 Must Have Characteristics of a Corporate Bran...

searchenginejournal.com 08 May '13, 8pm

A product’s quality and image is being carried by the person representing it. A brand ambassador should not just speak for...

Spreecast: What’s Up With The New Social Video Darling, Plus How It Can Build Your Brand: A few weeks back we ...

Spreecast: What’s Up With The New Social Video ...

aimclearblog.com 09 May '13, 2pm

A few weeks back we covered Vine , a new app for recording and sharing bite-sized videos. This time around, we’re discussi...

Sergio Garcia says really great iron play led t...

pgatour.com 11 May '13, 12am

© 1995-2013 PGA TOUR, Inc | All Rights Reserved. PGA TOUR, PGA TOUR and the Swinging Golfer design, and PGA TOUR Champions...

Last day : BIN is $55: has been listed for a fi...

cax.com 19 May '13, 5am

One year old domain listed by the owner Robert Walsh (portfolio ) Domain expires within 13 days.

Last day : BIN is $55: has been listed for a fi...

cax.com 19 May '13, 5am

One year old domain listed by the owner Robert Walsh (portfolio ) Domain expires within 13 days.