29 Apr '13, 7pm

Homosexuals spend much more on travel

Homosexuals spend much more on travel

Gay and lesbian travelers spend an average of nearly 60 percent more on their travels than their straight counterparts. That’s one of the biggest findings out of a US survey by Community Marketing Inc. which specializes in the gay and lesbian consumer market. The results were released by travel trade show ITB Berlin. After polling 5,700 respondents across the US last year, the survey found that gay and lesbian hotel guests spend an average of 57 percent more during their vacation than their heterosexual counterparts. Part of the reasons offered by the market research group include the “plain” fact that gay men and lesbians travel more, own more homes and cars, spend more on electronics and have the largest amount of disposable income of any niche market. Other findings out of the wide-sweeping survey include: -For 40 percent of gay and lesbian travelers, a destination’s de...

Full article: http://www.luxuo.com/travel/homosexuals-spend-much-more-o...

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