29 Apr '13, 9am

Hermès collaborates with architect Toyo Ito for Hermès Pavilion at Baselworld 2013

Hermès collaborates with architect Toyo Ito for Hermès Pavilion at Baselworld 2013

Hermès has gone all out for Baselworld by collaborating with Japanese architect Toyo Ito to develop the Hermès Pavilion a stand-alone marquee known for the exhibition. As Baselworld celebrates Hall 1, a newly built venue designed by architects Herzog & Meroun, brands like Chanel, Burberry, and Hermès are inspired by the venue and have called upon priced and skillful architects to create their own exclusive spaces for the show. The Acclaimed architect and 2013 Pritzker award winner designed the Hermès Pavilion, an architectural piece that is a symbol of the fashion house. Hermès Pavilion has it entrance positioned in the corner, the pavilion appears to cut through the waves like the bow of a ship. As they enter, visitors will sense the serenity of the atrium, at the end of which the more intimate offices and presentation and sales areas are located. The brand’s latest watch...

Full article: http://www.luxurylaunches.com/fashion/hermes-collaborates...

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