09 Apr '13, 3pm

Karl Lagerfeld To Open Store in Amsterdam

Karl Lagerfeld To Open Store in Amsterdam

After launching his first concept store in Paris this spring, the German designer is set to open his second boutique, in the Dutch city of Amsterdam. Karl Lagerfeld ‘s new Amsterdam store is aiming to align the brand’s modern design with a host of digital treats. Featuring men’s and women’s ready‐to‐wear, footwear, eyewear, and accessories, the store will also be home to a specially curated selection of Lagerfeld’s collaborations, objets d’arts, and gift ideas. Lagerfeld isn’t shy about mixing emerging tech, social media and fashion; even his cat Choupette has her own Twitter account, so it comes as no surprise that the store will feature iPad minis on the clothes rails to let customers browse the collection. More iPads will be available with a special ‘digital guestbook’ to let them surf the web, take photos in the store, and even leave personal messages for the designer....

Full article: http://www.luxuo.com/events/karl-lagerfeld-store-amsterda...

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