29 Jul '11, 9pm

In the notorious destination of #Colombia, the payoffs can be plentiful for curious #travelers

In the notorious destination of #Colombia, the payoffs can be plentiful for curious #travelers

When Ashish Sanghrajka, president of Florida-based Big Five Tours & Expeditions, landed in Bogotá, Colombia, in early 2008, there was no one there to pick him up at the airport. Which only served to prove his point. Sanghrajka had not wanted to visit Colombia in the first place. And with each passing minute outside the baggage terminal, his negative impression of the country degraded into disdain. Sanghrajka had authorized Big Five’s soft launch in Colombia 18 months earlier, and recent client feedback had been riddled with complaints. He had flown to Bogotá that day to shut down the operation. But Sanghrajka did not shut it down. In fact, he fell head over heels for Colombia and is now committed to promoting tourism in the country that he describes as "the sleeping giant of South America." And while Sanghrajka and his company have overcome several hurdles since his first ...

Full article: http://robbreport.com/Travel/Journeys-Risk-and-Reward

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