Louis Vuitton and the Apple Store

pandodaily.com 06 Mar '13, 1am

Louis Vuitton and the Apple Store

By Francisco Dao On March 5, 2013 I remember a moment at SXSW in 2009 when a friend of mine asked to borrow my computer. When I handed him my Acer laptop he said, “What the hell is this?” For a second, I felt like the guy wearing Wrangler jeans at the hip nightclub, and it occurred to me that Apple had become a status symbol. What I didn’t realize at the time was just how much Apple had mimicked the model of luxury brands. In 1977, the luxury goods industry was a jumbled mess of overexposed European brands, such as Pierre Cardin, that stamped their name on hundreds of random licensees from cigarettes to Lincoln Continentals, mixed in with a small group of old world boutique manufacturers. Louis Vuitton was part of the latter group. Founded in 1854, Vuitton was still family controlled over 100 years later and doing a meager $12 million in sales when the family matriarch ask...

Full article: http://pandodaily.com/2013/03/05/louis-vuitton-and-the-ap...

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@SEOEnquirer » 14 Mar '13, 10am
This guy can do no wrong - I love everything he has ever written [link]
@jlferron » 13 Mar '13, 11pm
RT @prtini: Louis Vuitton, the Apple Store and the importance of luxury imagery: [link]
@prtini » 13 Mar '13, 7pm
Louis Vuitton, the Apple Store and the importance of luxury imagery: [link]
@RetailInsider_ » 08 Mar '13, 8pm
How Apple Stores mimic retail luxury brands like Louis Vuitton's boutiques: [link]
@retail_sails » 08 Mar '13, 4pm
Louis Vuitton and the Apple Store [link] #luxury #retail
@MaxwellBrockman » 07 Mar '13, 7pm
RT @ggier: Really interesting look at how Apple turned itself into a luxury brand: [link]
@ggier » 07 Mar '13, 7pm
Really interesting look at how Apple turned itself into a luxury brand: [link]
@StudioM_ » 06 Mar '13, 11pm
Luxury to the masses! RT @LuxuryPRGal: Is #Apple the world's premiere #luxury brand? [link] by @TheMan for @PandoDaily
@luxchat » 06 Mar '13, 11pm
Is #Apple the world's premiere #luxury brand? [link] by @TheMan for @PandoDaily #luxchat
@HaniShabsigh » 06 Mar '13, 9pm
good stuff: Apple followed the Louis Vuitton model to become a luxury brand..and analysts didn't see it coming [link]
@morey63 » 06 Mar '13, 7pm
Louis Vuitton and the Apple Store | PandoDaily: Louis Vuitton was part of the latter group. Founded in 1854, V... [link]
@TheMan » 06 Mar '13, 6pm
RT @ahaislip @theman nice post on Apple as LV. [link]
@ahaislip » 06 Mar '13, 6pm
@theman nice post on Apple as LV. [link]
@danblahblahblah » 06 Mar '13, 5pm
A great piece about apple building its brand [link]
@rafaelsolis » 06 Mar '13, 5pm
A luxury brand in the computing hardware market. #Louis #Vuitton and the #Apple Store [link] #LV #louisvuitton #luxurybrand
@richard_anson » 06 Mar '13, 4pm
What we can learn from Louis Vuitton and the Apple Store [link] via @pandodaily
@kwameprice » 06 Mar '13, 3pm
Louis Vuitton and the Apple Store [link] via @pandodaily - The LV influence on Apple is clear...
@NazeerSuliman » 06 Mar '13, 3pm
“@PandoDaily: Why Louis Vuitton is like the Apple Store: [link]” @TonyMunGavin @nixmills
@dhellinger » 06 Mar '13, 3pm
I'll take both. @PandoDaily: Why Louis Vuitton is like the Apple Store: [link]
@PandoDaily » 06 Mar '13, 3pm
Why Louis Vuitton is like the Apple Store: [link]
@alphadesigner » 06 Mar '13, 11am
“In 1977, the luxury goods industry was a mess of overexposed brands that stamped their name on random licensees” [link]
@JanBarkhed » 06 Mar '13, 9am
Louis Vuitton and the Apple Store [link] via @pandodaily [Apple is a digital lifestyle brand]
@_javigon » 06 Mar '13, 8am
Luxury imagery, can you relate? [link] via @pandodaily
@spoerry » 06 Mar '13, 7am
Interesting article about a major pivot in Apple history: building Apple store, like Vuitton did 20+ years before [link]
@bleongcw » 06 Mar '13, 7am
RT @dchieng: Louis Vuitton and the Apple Store [link]
@jamsi » 06 Mar '13, 7am
The Louis Vuitton of laptops. [link]
@obiisme » 06 Mar '13, 3am
RT @deluzion: Must read!! -- Louis Vuitton and the Apple Store [link]
@deluzion » 06 Mar '13, 3am
Must read!! -- Louis Vuitton and the Apple Store [link]
@AntHello » 06 Mar '13, 2am
RT @ChMotta: How Louis Vuitton and the Apple Store are the same [link]
@lfcisner » 06 Mar '13, 2am
Daaah! Simple...Louis Vuitton and the Apple Store [link] via @pandodaily
@davidweinfeld » 06 Mar '13, 2am
Louis Vuitton and the Apple Store [link] So true in their parallels
@tomas_pascual » 06 Mar '13, 2am
Apple, luxury is not a good business for your future [link]
@aliciamk » 06 Mar '13, 2am
RT @cgiorgi: Interesting comparison between Louis Vuitton & Apple brand strategies RT @PandoDaily: Louis Vuitton & the Apple Store [link]
@esap886 » 06 Mar '13, 2am
Interesting......Louis Vuitton and the Apple Store - via @Rockmelt for iPhone [link]
@sociallysophie » 06 Mar '13, 2am
A great read! 'Louis Vuitton and the Apple Store' [link]
@4musicstartups » 06 Mar '13, 1am
Louis Vuitton and the Apple Store #musicbizz [link]
@ChMotta » 06 Mar '13, 1am
How Louis Vuitton and the Apple Store are the same [link]
@PriscillaVento » 06 Mar '13, 1am
RT @TheMan: I could see @tonyadam wrapping his computer in this pattern :P #Fashion [link]
@cgiorgi » 06 Mar '13, 1am
Interesting comparison between Louis Vuitton & Apple brand strategies RT @PandoDaily: Louis Vuitton & the Apple Store [link]
@TheMan » 06 Mar '13, 1am
I could see @tonyadam wrapping his computer in this pattern :P #Fashion [link]
@TheMan » 06 Mar '13, 1am
Here's where I drop knowledge on the fashion industry to explain Apple's success - Louis Vuitton and the Apple Store [link]
@BeACofounder » 06 Mar '13, 1am
RT @PandoDaily: Louis Vuitton and the Apple Store [link]
@StartupSpiritma » 06 Mar '13, 1am
Louis Vuitton and the Apple Store: I remember a moment at SXSW in 2009 when a friend of mine asked to borrow m... [link]
@PandoDaily » 06 Mar '13, 1am
Louis Vuitton and the Apple Store [link]
@adamcvalentine » 06 Mar '13, 1am
Louis Vuitton and the Apple Store [link]
@DMAndrews » 06 Mar '13, 1am
Louis Vuitton and the Apple Store: I remember a moment at SXSW in 2009 when a friend of mine asked to borrow m... [link]
» 06 Mar '13, 1am
Louis Vuitton and the Apple Store [link]