06 Mar '13, 1am

Louis Vuitton and the Apple Store

Louis Vuitton and the Apple Store

By Francisco Dao On March 5, 2013 I remember a moment at SXSW in 2009 when a friend of mine asked to borrow my computer. When I handed him my Acer laptop he said, “What the hell is this?” For a second, I felt like the guy wearing Wrangler jeans at the hip nightclub, and it occurred to me that Apple had become a status symbol. What I didn’t realize at the time was just how much Apple had mimicked the model of luxury brands. In 1977, the luxury goods industry was a jumbled mess of overexposed European brands, such as Pierre Cardin, that stamped their name on hundreds of random licensees from cigarettes to Lincoln Continentals, mixed in with a small group of old world boutique manufacturers. Louis Vuitton was part of the latter group. Founded in 1854, Vuitton was still family controlled over 100 years later and doing a meager $12 million in sales when the family matriarch ask...

Full article: http://pandodaily.com/2013/03/05/louis-vuitton-and-the-ap...

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