04 Mar '13, 10am

#Luxury Gucci taps women’s empowerment, star power for global CSR program #socialmedia

“It would be easy for a brand like Gucci to lend its name to an established charitable organization and benefit from the associated goodwill,” said Karen Kreamer, president of K2 Brand Consulting , Overland Park, KS. “It is impressive that Gucci has created this campaign and is leading the effort to actively promote girls’ and women’s empowerment.

Full article: http://www.luxurydaily.com/gucci-taps-women%E2%80%99s-emp...

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