26 Feb '13, 4pm

"Ritz-Carlton Brings A New Hotel Brand To The U.S. - @Forbes " #Luxury #Travel

"Ritz-Carlton Brings A New Hotel Brand To The U.S. - @Forbes " #Luxury #Travel

Beachfront pool at the new Dorado Beach, A Ritz-Carlton Reserve. Photo: Ritz-Carlton Ritz-Carlton is one of the best-known luxury hospitality brands in the world, and has many loyal fans. But if there is one knock the company gets in deluxe travel circles, it is for being “too cookie cutter.” Ritz-Carlton Reserve could change all that. The concept for the Reserve brand is signature, one-of-a-kind boutique resorts around the world, each with a distinctive personality and sense of place. As the company explains it, “The Reserve is for travelers seeking to discover a singular location and peerless resort that, through its design and services, has a distinctive personality that blends together the culture, history and heritage of its setting. The Reserve brand extension will be distinguished from other award-winning resorts by offering guests’ exotic, hand-selected ‘hideaway’ ...

Full article: http://www.forbes.com/sites/larryolmsted/2013/02/07/ritz-...

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