14 Feb '13, 9am

#Luxury marketers should boost presence in #mobile ads to reach target consumers

#Luxury marketers should boost presence in #mobile ads to reach target consumers

While luxury brands have typically been cautious of engaging on mobile platforms, they should look to engage consumers on mobile devices since mobile ads can help them reach their target audience. A decrease in the number of luxury marketers using mobile ads could mean that many do not fully realize what mobile can do for them.

Full article: http://www.luxurydaily.com/luxury-marketers-should-boost-...

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