06 Feb '13, 8am

Why you'll be seeing snake-themed cufflinks, whiskey and sneakers this year. @jjasonchow and @lburkitt report

Why you'll be seeing snake-themed cufflinks, whiskey and sneakers this year. @jjasonchow and @lburkitt report

Luxury Labels Are Scaling Up for China's Year of the Snake BY JASON CHOW AND LAURIE BURKITT The Lunar New Year arrives Feb. 10, bringing with it a new animal: the snake. The holiday also ushers in a beast of a shopping season that this year is stretching from boutiques in Beijing to Beverly Hills. Luxury brands are rolling out a menagerie of merchandise to capitalize on the holiday, which marks Asia's biggest shopping season. And more Western brands are getting in on the Year of the Snake, pushing snake- and red-themed goods, from Vacheron Constantin's $150,000 watch with an engraved snake etched onto its face to the serpentine, limited-edition Mercedes-Benz Smart Car, of which only 666 ... Continue reading article with pop up player

Full article: http://online.wsj.com/article/SB1000142412788732461050457...

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Happy Snake Year!

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