04 Feb '13, 10am

#Luxury retailers push in-app purchases via #ValentinesDay guides

#Luxury retailers push in-app purchases via #ValentinesDay guides

Retailers can certainly benefit from providing seasonal gift guides on mobile apps so that consumers can browse the same products on their desktop, smartphone and tablet. Though in-app purchases will not make or break sales during a gifting holiday such as Valentine’s Day, it is vital for the shopping experience to be optimized for mobile to keep up with the shift from ecommerce to mobile commerce, experts say.

Full article: http://www.luxurydaily.com/luxury-retailers-push-in-app-p...

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#FashionNews : via Jack & Jil

#FashionNews : via Jack & Jil

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