02 Jan '18, 4pm

Hoteliers Are Taking Different Approaches to Luxury Travel Innovation

Everyone in travel wants to know what the next big thing — or disruption — will come from, and for luxury travel, innovation has a number of different definitions and approaches. For some, it’s about using technology to personalize the experience. For others, like Four Seasons Hotels and Resorts, it’s about empowering employees to deliver the best service possible. For Sereno Hotels, it revolves around staying true to the meaning of hospitality.And for W, JW Marriott, and The Luxury Collection, innovation involves looking to sectors like retail and dining for some inspiration. AccorHotels, too, is thinking more about improving the entire travel experience from end to end. In recent years, luxury travel, in particular, has undergone an evolution, from embodying ostentatiousness and formal, traditional white-glove service to something that embraces more low-key luxury and pe...

Full article: https://skift.com/2018/01/02/hoteliers-are-taking-differe...

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