25 Jan '13, 10am

luxury

luxury

“I believe that QR codes have the potential to enhance the consumer experience, but are often misused in advertising,” said Melody Adhami, president and chief operating officer of Plastic Mobile Inc. , Toronto. “For example, QR codes set on inaccessible billboards or underground in subways with no connectivity.

Full article: http://www.luxurydaily.com/should-luxury-marketers-move-o...

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85%

85%

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