14 Nov '17, 4pm

"The Alfred" watch from Urban Jürgensen is in-house, and e-com only https://t.co/II0avIlos0

"The Alfred" watch from Urban Jürgensen is in-house, and e-com only https://t.co/II0avIlos0

The price is €14,300, which is exactly $16,591.58 at the time of writing. The price in Euros is relevant because interestingly enough, The Alfred is not going to be sold at brick-and-mortar retailers – this is an e-commerce only outing for Urban Jürgensen (their first) and buyers, UJ says, will be able to collect their watches in Bienne, Switzerland, if they wish, and tour the factory, as well as meet the craftsmen who worked on their watch. The case dimensions might discourage a few potential buyers for this type of timepiece but there is quite a lot here to justify an enthusiast's interest – Urban Jürgensen watches in general have a really terrific aesthetic and there is nothing I've seen of The Alfred (which is named for Jacques Alfred Jürgensen, the last watchmaker of the family) makes me doubt that this will as well.

Full article: https://www.hodinkee.com/articles/urban-jurgensen-alfred-...

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Happy 10th, Urban Sketchers!

Happy 10th, Urban Sketchers!

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