20 Oct '17, 5pm

Panerai, Chopard, Piaget Partner With Porter eCommerce Sites - Haute Time

Panerai, Chopard, Piaget Partner With Porter eCommerce Sites - Haute Time

Luxury watch brands continue to sell their products online and at increasingly higher prices. Within the past month three more luxury brands have partnered with third party eCommerce sites Mr Porter and Net-A-Porter, a business that luxury conglomerate Richemont has a 49% stake. Panerai Luminor 1950 Rattrapante 8 Days Chronograph 47mm titanium and rubber watch available for $22,500 on Mr Porter The latest to join Mr Porter is Officine Panerai and it is doing it in a big way. The Italian nautical watch brand is making available 25 timepieces from its Luminor and Radiomir collections, along with a Panerai table clock, on the website. The price range for timepieces is $5,000 to $28,600. Using eCommerce to sell high-end watches has moved beyond a trend and is now mainstream and inevitable among the few holdouts. Online sales of luxury goods, overall, could triple to $82.8 bill...

Full article: http://www.hautetime.com/panerai-chopard-piaget-partner-w...

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