28 Sep '17, 11am

Thank you @artinfodotcom. My comments on #brands #culture and #luxurY

Thank you @artinfodotcom. My comments on #brands #culture and #luxurY

"Louis Vuitton has connected the brand with culture," said Rebecca Robins, global director at Interbrand and co-author of Meta-Luxury. Louis Vuitton manages to appeal to rising starlets and established names at the same time. Sophie Turner, Zendaya, Sasha Lane, Alicia Vikander, and Ruth Negga are all fans of Vuitton, and it was one of the first brands to harness the promotional powers of the cast of TV series Stranger Things. Hollywood veterans and fashion icons such as Jennifer Aniston, Catherine Deneuve, and Michelle Williams are among the brand's loyalists. French First Lady Brigitte Macron is also seen sporting Vuitton quite often.

Full article: http://www.blouinartinfo.com/news/story/2557318/louis-vui...

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via @HODINKEE

via @HODINKEE

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