11 Sep '17, 12pm

Driven by fast #fashion, millennials choose #luxury accessories over clothing.

“With its low prices and swiftly developing trends, fast fashion has facilitated this demographic’s endless switching up of garments,” Katie Smith, Edited senior retail analyst, wrote in the report. “But that’s not to say the millennial shopper isn’t attuned to the finer things in life, which is where luxury accessories play a key role. For millennials, these kinds of items represent better value as they’re a way to affiliate with a brand or lifestyle but can be worn across multiple looks and in different stylings.”

Full article: https://digiday.com/marketing/driven-fast-fashion-millenn...

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